Bryson Tiller Explains Not Signing With Drake & OVO
OVO.
Louisville's Bryson Tiller came out of nowhere
at the end of last year with his breakout hit,
" Don't ." The song began really blowing up this
year, but not before Tiller had received cosigns
from artists such as Drake and Timbaland.
Before releasing his debut album, T R A P S O U
L , which reached No. 12 on the Billboard 200,
Tiller quietly inked a deal with RCA, but before
deciding to sign with a major label, Tiller had
been approached by both Drake and Noah "40"
Shebib about signing with OVO, he told Rob
Markman in the latest episode of the Red Light
Special podcast.
Apparently Drake and 40 each reached out
shortly after Tiller released "Don't." In our
recent interview with Tiller , he said that he
considers Drake to be like a "big brother" and
that the "6 God" is "the only person I care
whether they like my music."
Still, Tiller, in one of the toughest decisions of
his career, decided not to sign with OVO and
went the major label route with RCA. His
ultimate reasoning was that he thinks RCA will
be able to help him establish a long-lasting
personal brand. OVO is Drake's brand first and
foremost, and its hard to argue otherwise,
though PartyNextDoor has managed to an
establish the type of "personal brand" that
Tiller is likely hoping for.
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